The Locomobile Company of America was founded in 1899, at a time when automobiles were called “Horseless Carriages”, and there were few, if any, practical machines in use. Our company was the first in America to deliver automobiles in any quantity. The performance of early Locomobiles was the first convincing demonstration of the value of automobiles, and was the most potent factor in awakening the automobile movement in this country and in stimulating the industry.

Our experience in the manufacture of automobiles covers many years and is very comprehensive. The Locomobile for 1912 is the result of this knowledge. It is the mature product of long experience. We believe that it is very important for the purchaser to consider something more than the actual car. We believe that he should be influenced by the way in which the car has been developed, so that he will get a machine that is the result of experience; we believe that he should be influenced by the character of the company, buying his car from a concern whose policy it is to take the best possible care of its customers.

The policy of the Locomobile Company is to build the best cars possible and to see to it that they give complete satisfaction in the hands of owners. In order to carry out this policy we have our complete manufacturing plant, in which are located our executive offices, in close touch with the production.

In order best to serve our customers throughout the country we have established branch houses at important centers. It is important to know that this is not a recent departure, but was an original part of our company’s policy; for example, our New York branch was established in New York City in 1899 and we have occupied our present building at Broadway and 76-th Street for twelve years. We have had branch houses in Philadelphia and Chicago since 1900, and one in Boston since 1901. We have since opened new branches in San Francisco, Washington and Oakland, Cal. Throughout the country are a large number of dealers who handle the Locomobile product and who keep in close touch with the nearest branch house. This system forms a complete chain, enabling the Locomobile owner to tour from one part of the country to the other and always be in touch with the Locomobile Company or a Locomobile dealer.

The men composing the Locomobile organization are almost without exception pioneers in the industry, and as a result are thoroughly experienced in the manifold details of the business. Twenty-four department heads of the Locomobile organization have been associated with it practically since the beginning. As a result there is that wholesome unity of effort and complete understanding which can only result from working side by side, for years.

It is an important part of our policy to co-operate with owners to the fullest extent; to do everything we can to make their experiences with the Locomobile thoroughly satisfactory in every way. We endeavor to keep in close touch with our customers and to handle their correspondence with care and promptness; we keep on hand at our factory and branch houses a complete supply of spare parts and supplies; and from time to time we send mechanical experts to call on Locomobile owners to see that their cars are operating as they should.

Our constant effort is to produce the best car we can and to see to it that the owner obtains from its use the perfect satisfaction it was built to give.

It is important to buy a good car, but it is equally important to buy it from an experienced organization with a reputation for taking care of its customers and with full facilities for doing so.