The 1912 Locomobile is a notable advance in motor-car construction. It establishes a new standard of comfort and luxury in road travel.

The luxurious character of the body and the easy riding qualities of the car, produce a degree of comfort hitherto unknown in motoring; in fact, the utmost ease that can be provided in any vehicle of transportation.

All motorists will appreciate the value of such progress, and it is perhaps unnecessary to emphasize the importance of comfort. Still it is essential that those who have not owned cars should not underestimate it. Automobiling is one of the most delightful and healthful of out-door recreations but motorists and those of their families who are not physically strong, cannot enjoy it to the fullest extent unless the maximum of comfort is available.
The roads of America rarely equal those of England and Europe and many people who otherwise would tour extensively do not do so, on account of the limited amount of relaxation to be secured in the average automobile.

Comfort has become more and more important from year to year. Realizing the desire on the part of all motorists for substantial improvement in this direction, we have made extended study and investigation in order to make the Locomobile the most comfortable as well as the best built car in America. In consequence of this the 1912 Locomobile is an extraordinary vehicle. It offers the greatest comfort and ease that can be devised.

As an example of the comfort to be obtained, it may be stated that the rear seat cushion and back in our six-cylinder models, are provided with upholstering ten inches thick. It is the most comfortable upholstering that can be produced in any way. This detail alone permits any one, regardless of age, figure or constitution, to enjoy the same restful ease when riding in the car as when seated in the most luxurious library chair. This soft wonderful upholstering combined with the long wheel base and elastic three-quarter elliptic springs used on our “Six”, make motoring a delight under all conditions.

The comfort derived from the body is augmented by a number of very important features of the chassis. Unlike many cars, the power does not pass through the rear springs, thus they are free to act and give the maximum of ease. Skilful distribution of weight is another feature of much importance; the perfect balance of the Locomobile is one of the many reasons for its easy and steady riding at all speeds.

As a result of all the improvements made in the direction of comfort and luxury, the 1912 Locomobile “Six “was accorded an enthusiastic reception when it appeared on the market last June. All who examined and tested it, declared it to be the most luxurious and comfortable car that they had ever seen. Experienced motorists, not formerly owners of our car, selected the Locomobile because of its comfort and luxury, in combination with its mechanical excellence.
We offer and recommend the 1912 Locomobile as a luxurious and perfectly comfortable vehicle. You can very readily test its superiority by riding in it, a matter easily arranged without obligation or inconvenience to yourself.

Although the pleasure derived from its use as a vehicle casts a charm over the motor car and makes it seem different from other machines, it nevertheless exists as a twentieth century utility, along with the electric locomotive and turbine steamboat. Like these, it is a super-machine a combination of machines, constantly subjected to the shocks of travel. It must therefore be an exceptional machine in order to prove safe and reliable from year to year. Every company engaged in manufacturing, milling, printing, or in any business requiring the use of machinery, realizes the necessity of purchasing the best because it is cheapest in the end. Railroads do not attempt to secure low-priced engines; on the contrary, purchase the finest product available, in order that trains may be hauled quickly, safely, and at a low maintenance cost. Machine tools, printing presses, and similar machines are invariably of the highest type, because the companies who operate them dare not purchase anything else. Consequently, if it pays the manufacturer to buy the best machinery it pays the purchaser of the automobile to select the safest and most reliable machine on the market.

The Locomobile for 1912 is the safest and most reliable machine that our long experience in building cars has enabled us to produce. The Locomobile is so strong and so safe that it is sure to prove the most reliable machine, the cheapest in the end. It represents the utmost possible combination of strength and refinement, resulting in a safe vehicle of unlimited comfort and endurance. The possession of such a car, together with the benefits to be derived from doing business with a long experienced and well established organization, insures lasting satisfaction.